• 1 single login for all touchpoints
  (desktop, tablet, app, screen, etc.)
• strong authentication with 1 click
• always the same easy process with different partners
• linking of existing account with itsme^®
• available on Microsoft B2C

If you also share data during the authentication, the additional benefits are:

• linking of existing account with itsme^®
• data check or update at every login (e.g. an address or age, if relevant)